"The most amazing aspect of JK Rowling's achievement and that of the Harry Potter marketing machine is that they have produced so much stuff for so long – kept the profile so high, the advertising so pervasive – and yet somehow contrived to leave a huge section of their audience still wanting more. They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks."
This is what the culture industry is about profit, money making, and how to make people consume more of the product. Think mass astrology, music, films, ideas and food that'll fit well into the global market and the transnational elite class that dominates it. I like Harry Potter and think the themes are very important and politically relevant (Lord of the Rings on that note as well) as emphasized in the book, particualry at the beginning (anti-racism) but the more it has been commercialized and marketed in the aim to sell, it has lost much of it's thematic significance and molded to selling much of the toys, and sweets associated with it.
Pictures taken by the bloggers in Gaza
